Are you a digital campaigner? Are you keeping an eye on how evolving tech will impact on advocacy and campaigning?
Well you should, and especially if you use email campaigns. Because advances in tech mean that organisations that run supporter-driven mass email campaigns – especially those that send email to MPs, candidates and other political ‘targets’ – could soon find their efforts going to waste.
Welcome to Part 3!
Head over to Part 1 if you want to read about Setup and Team Management for your live social media coverage.
Or jump into Part 2 to read about your tools and social media workflow.
Prep – how to get ready to cover your event
Vitally important! With some thought gone into your workflow, you need to start getting ready for your event a few days in advance!
1. Get everyone’s Twitter handles & job titles
Speakers, panellists, attendees from your own organisation – get their handles and job titles, put them in a spreadsheet or text doc.
Now whenever you’re writing tweets, it’s easy to flip back to this doc as a reference, and to cut and paste their correct handles in.
Share this with your team! And if you’re using Slack, pin it as an important document in your team’s channel. Now everyone has it to hand!
Don’t forget to …
Welcome to Part 2! Head over to Part 1 if you want to read about Setup and Team Management for your live social media coverage.
Your social media team kit
The Content Manager is going to need a computer with a mouse. If this is you, you could theoretically just use a tablet, but the speed at which you’re going to be working along with the other software you need access to (e.g. Photoshop) mean you really do need the flexibility of a computer and mouse.
Tablets, not phones
Tablets go to the Content Gatherer(s).
Don’t be tempted to allow the people doing this role to just use their phones. They may be able to type on a phone fine, and take okay pictures, but the tablet allows:
- access to all the other channels and apps they need
- quicker typing
- with a dedicated piece of kit in hand, more focus on the work 🙂
There are many companies out there that will rent tablets for a token day rate, deliver and collect them.
Top tip: Get the tablet a day or two in advance to …
We’ve covered quite a few events on live social media over the years, from conferences with major media publishers, to international summits, to invite-only internal celebrations. And by and large, we’ve had a blast at all of them. Every time we do one we learn so much about what makes great event content, and also the best ways to plan and undertake the coverage.
So, what better way to share our learnings than a guide on running awesome social media from events!
Here it is then: a short series covering the team, workflow, prep and tools. Hope you find it of value! 😉
(PS – We’re going to be focusing on Twitter here, but a lot of this applies equally well to Facebook, Instagram and other channels…)
Part 1 – Team up and set your roles & responsibilities
First, to effectively cover an event on social …
When you’re in Myanmar you’ll hear the phrase “Facebook IS the internet” a lot. And you’ll see and experience it too. It really is used for everything online: searching, shopping, sharing. Meanwhile Messenger is often the first point of call for any consumer wanting to engage with a brand or business.
But a few recent developments should make us ask whether this will continue …
Fantastic news this month for Myanmar’s startups and entrepreneurs: The Central Bank of Myanmar has finally removed restrictions on the use of domestically issued Visa cards.
But what does this mean for startups?
Until recently, domestically issued cards couldn’t be used for purchases within the country. This meant that anyone who held a card could only use it to make payments overseas, or through overseas-based online platforms. (On top of this, if you were using one of the pre-paid cards, you often faced …